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Monthly Archives: November 2025

“coolness as a form of economic labour”

13-Nov-25

Another recent article in The Guardian, Can I learn to be cool – even though I am garrulous, swotty and wear no-show socks?, tries to define “effortlessly, undeniably cool”. It pretty much articulates the notion that cool equals the physical appearance of popular-famous. Consumer fashion. The journalist, Elle Hunt, seeks reassurance she is cool – […]